2017 - ... 4 years

Chief Product Officer Principal Designer

• Product
• Management
• Design
• Branding
• Consulting
• Mentorship

I’ve always enjoyed leading and mentoring product and design teams. On the frontline, I’ve experienced the rise and fall of many good ideas, teams, and solutions. At MVP Workshop, I'm helping others to turn their ideas into reality and to make successful businesses out of them.

2016 - ... 5 years

Founder Maker

• Making
• Breaking
• Design
• Development
• Research
• Brand

Setting up my own studio enabled me to pursue projects which could really benefit from my experience and skill set while giving me freedom to work with multiple clients at the same time. All of my energy is focused on making and breaking things – literally.

By “making”, we meant designing digital experiences from scratch and by “breaking”, we are speaking about consulting and redesigning existing products. As of October 2017, my personal studio is on-hold due to my full-time engagement in running the MVP Workshop R&D agency.

2014 - 2017 2.5 years

UX Manager Lead Product Designer

• Product
• UX
• Management
• UI
• IXD
• IA
• Leadership

I joined ManageWP in October of 2014, right when the team decided to rebuild their entire platform from scratch. Having the opportunity to work on such a big project with such an amazing team is what attracted me to the company in the first place. There, I led the product design team and helped them form a business strategy. Together, we excelled in customer experience on all of the product touch points.

Designing an experience for more than 10,000 users with different tech skillsets was challenging but the quality of the feedback we received helped us build a new platform called “Orion”. About two years later, the new version of ManageWP has been released and the work was recognized by one of the leading hosting companies in the world.

Eventually, ManageWP was bought by GoDaddy. My final goal as part of the team was to aid in the successful transition to the GoDaddy Pro platform while making sure that the experience and product values remain top notch.

2015 - 2016 1.5 years

Head of Design Design Mentor

• Leadership
• UXD
• CX
• Mentroship
• Brand
• Design thinking

At Devana Technologies, my primary goal was to introduce design thinking to the development-oriented culture. By creating and managing the in-house design team as well as collaborating with developers and the growth, branding, and marketing teams - we were able to transform the entire company in 18 months.

In addition to working on design culture and helping the company to achieve its business goals, I was put in charge of mentoring different groups of talented young people in the Devana Labs, an innovative playground used to explore cutting edge technologies. I also helped build the UX design community in Belgrade, where Devana is located, by organizing local meetups and gatherings.

2012 - 2015 3 years

UX Designer Design Partner

• Product
• UXD
• UI
• IXD
• Brand
• Mobile
• Startup

The founder of Score Alarm got in touch with me when he tried to expand his business and reach new customers. I helped with implementing scalable design system and introduced design thinking to the company. Our focus was on delivering exceptional, engaging, and new interactive experiences to its users.

From helping with the marketing strategy to envisioning and designing new features and delivering needed assets to mobile developers, my goal was to amuse users with an innovative way of tracking sports games.

2009 - 2014 5 years

Creative Director Partner

• Leadership
• Management
• Design
• Entrepreneurship
• Business

At UX Passion, I took part in leading all aspects of business development and design activities within the company. From sales activities, company growth, design management, internal branding, and marketing development to client-related projects, I did it all. My design work focused on user experience, expert usability analysis, and UI design for mobile, web, and desktop apps.

I had the pleasure to build and work with an amazing team of people at UX Passion. Built from scratch with two other colleagues, the team started off extremely small. However, in the end, we became a group of 12 employees who were able to nail all the aspects of product and service developments that were thrown at us.

Since I was included in so many aspects of running a business, I'm still gratefully looking back at the time I spent at UX Passion. There, I learned a lot about getting things done and design industry in general.

2008 - 2014 6 years

Art Director Lead Designer

• Print
• Art direction
• Graphics
• Journalism
• Marketing

Starting off as a graphic designer at Mirakul - I ended up leading all of the company’s design efforts, particularly around their BIZdirekt publication. My role included overseeing the entire design and production process of the region’s biggest business magazine.

I collaborated closely with journalists, editors, marketers and with other designers to make it happen. In addition to contributing to the magazine itself, my design team set the standard and brand guidelines that are still in place after eight years.

2010 - 2013 3 years

Interaction Designer

• Mobile
• UXD
• UI
• Usability
• IXD
• IA
• Research

During the three years I spent at RealNetworks, I was included in different mobile and tablet design projects as well as some other smart device experiments. As the interaction designer, I was involved in full product lifecycle processes. I did everything from researching and envisioning products to designing, testing and helping producing them.

My main focus was designing and testing user interface and user experience for various client apps, including those of huge telecom carriers like Vodafone, Verizon, T-mobile, Sprint, MetroPCS, A1, and more. I worked closely with product managers from big corporations as well as with other designers and developers to ensure the mobile design seen by a few hundred million people would be implemented in the best possible way.

2009 - 2011 2 years

Co-Founder Designer

• Business
• Design
• UXD
• Consulting

My role included opening a franchise in Zagreb, the capital of Croatia, as well as directing all branding and design efforts for the local office. Along with two other partners, we successfully brought UX as a term, methodology, and process to the local community in its formative years.

Within a few years, we successfully transformed many regional companies towards creating more engaging experiences for their customers.

2006 - 2009 3 years

Visual Designer Student Lead

• Design
• Educational
• Talks
• Web apps
• Graphics
• Event organizer

My contribution at Microsoft focused on creating interactive digital experiences for innovative ways of learning. Later on, when I became student lead, I was tasked with mentoring new Microsoft interns.

Microsoft Croatia, the regional office of Eastern Europe, was giving back to both the IT and student communities, primarily based on the Partners in Learning program. Through the program, teachers and students were provided with a set of tools used to influence the ways they collaborate, learn, and work together and encourage change in the educational system.

2003 - 2009 6 years

Designer Jack Of All Trades

• Web design
• Graphic design
• Front-end development

... and master of none.

I’m happy I entered the design world early. Those were the times of Flash and table based websites, poor communication channels, and few design resources and educational materials. I was pretty much on my own, so I used those early days to explore different types of media to work with.

From printing and graphic design to coding and software development, all the way to website design and video animations, I tried it all. It was the time where junior designers weren’t focused on trends, but rather on creating their own unique voices to expand their client bases.